Instagram, one of iPhone’s top-selling mobile photo-sharing apps, is more than just a fun tool to edit and showcase photos. With more than 15 million members, it is increasingly becoming one of the most popular apps among smart phone users. As a result, brands are beginning to look for creative ways to engage with consumers […]
‘Triple bottom line.’ ‘Impact investing.’ ‘Sustainability.’ Regardless which buzzwords you prefer, the notion of companies investing in practices that are both good for business and society has certainly gained traction over the past few years. Michael Porter’s concept of “Shared Value” is no exception, emphasizing that profit-making from social good is not just a possibility, […]
A new study released last week says that millennials are not as environmentally concerned as previous generations were at that age. The study, published in this month’s APA Journal of Personality and Social Psychology, concluded that public interest in conserving energy and saving the environment has been steadily declining. In fact, baby boomers (in their […]
How ‘charity: water’ Paved the Way for Social Media for Social Good. Today is World Water Day. If you have signed onto Twitter or Facebook at some point today(which I assume you have, since you are reading this), you are bound to have seen your favorite celebrity, organization or news outlet sharing this message for […]
Celebrity comedic power – if used correctly – can yield great viral power. With the right campaign, famed comedians can help spotlight philanthropy without falling into a Sarah McLachlan-style appeal. Below check out the top three celebrity viral videos created for social good. 1. Saturday Night Live’s Kristen Wiig combines awkwardness, hilarity and global warming to spotlight […]
March Madness is upon us – that favorite time of year when college basketball fanatics run rampant with their NCAA predictions and office water-cooler-talk turns into a common ground to organize betting pools. But before you scurry off to go fill out your bracket, here’s something to consider: March Madness for social good? Consider this […]
Today, we celebrate International Women’s Day. Every day, women around the world are making a significant impact on our homes, schools and communities. But gender inequity is preventing women from growing to their full potential and hampers worldwide progress. Below, check out and share an infographic highlighting the state of women in the world. Sources: […]
Bone Marrow Charity Turns Your Facebook Profile into Personalized Infographic:: You are unique. And so are bone marrow matches. That is what bone marrow charity Be The Match is promoting with the launch of their new interactive website, My Social Strand. The site pulls your Facebook information, asks a few questions and churns out an […]
Creating a company mission statement that matters in the digital age:: “This is your life. Do what you love, and do it often,” reads the iconic 15-sentence statement of Holstee, an eco-friendly apparel company. “Life is short. Live your dream and share your passion.” This “Holstee Manifesto” – originally created simply to define the culture […]
We see it all the time on Facebook and Twitter — hashtags and posts calling followers to #SaveDarfur or #StopBullying or #EndPoverty. But how effective is social media for creating social change? Is it activism? Or Just another form of “slacktivism?” And how do we manage to move people from armchair to action to really […]
