Instagram, one of iPhone’s top-selling mobile photo-sharing apps, is more than just a fun tool to edit and showcase photos. With more than 15 million members, it is increasingly becoming one of the most popular apps among smart phone users. As a result, brands are beginning to look for creative ways to engage with consumers using this new platform.
So how can you use this app to promote your charitable causes? Below see five simple things you can do with Instagram to communicate around your organization.
1) Storytelling: Images are powerful. Use them to your advantage to tell the story of your mission. For example, Instagram user Pachi Tamer (@chachafaz) has travel around the U.S., Colombia and Mexico capturing portraits of the homeless to generate awareness and support for his One Dollar Dreams Project. He has captured over 650 portraits and has over 10K followers.
2) Photo of the Day: Feature a new photo each day on all your social media accounts (including Twitter and Facebook). These photos should ideally be captured by a follower of the cause. Call on users to post and submit their own photos to be featured.
4) Awareness Days: Use Instagram to promote your cause among users during a particular awareness day/week/month during the year. For example, if your nonprofit supports clean water initiatives, engage Instagram users to post creative pictures of water during World Water Day or World Handwashing Day. This also can work for awareness months. For Women’s History Month, for example, call on users to post a new picture each day of women who inspire them. The key here is to make sure users tag the photos correctly and drive traffic to your website.
5) In-the-field and Behind-the-Scenes: Users want to see the direct impact of your work on-the-ground as you fulfill your mission. So post lots of images from the field. They also often like to see what is really going on behind-the-scenes of your organization. Showcase your colleagues working in the office, attending events or delivering chartable services to the community. Remember: don’t worry if the photos are not as professional as they might be in a brochure or website. By design, the app was created to showcase amateur photos.
What other ways can you use Instagram to promote your cause?