Archive | April, 2012

UN Foundation Taps into Online Moms for Global Vaccines

Shot@Life-Logo

Today (April 26) marks the launch of the United Nations Foundation’s Shot@Life campaign. Shot@Life is a national movement to educate, connect and empower Americans to champion vaccines for children in developing countries. The campaign focuses on universal childhood moments to mobilize Americans, especially moms, to support vaccines and give all children access to important childhood […]

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‘Pictivism’: Changing Your Facebook Pic for a Cause

DoppelgangerPhoto

It started with Facebook Doppelganger Week.  Two years ago, millions of Facebook users changed their profile pictures to images of their self-proclaimed celebrity “look-a-likes.” While some folks were a little more “generous” with their celeb-identity than others – ahem, we are not all George Clooneys or Angelina Jolies – the viral campaign was highly successful. […]

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5 Must-Read Posts on Using Social Media for Earth Day

EarthDayBlog

There has been significant social media traffic this weekend in honor of Earth Day. From blog posts to tweets to infographics, millions of users have shared success stories and upcoming challenges to be more sustainable and environmentally-conscience. Below are 5 share-worthy blog posts that will give you fresh ideas on using social media to “Mobilize […]

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What’s Your NET-Worth?

NothingButNetsMalaria

Two weeks ago, I caught myself daydreaming. Okay, it happens a lot. But this particular time, the PowerBall topped $640 million, I had just purchased ten bucks worth of lotto tickets, and I zoned out for 20 minutes in the shower dreaming of what I’d do if I won. I’ll admit, this did include me […]

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3 Cause Marketing Lessons from ‘Bully’ Movie

BullyMovie

The recently released anti-bully documentary Bully has conjured up much attention and publicity over the past few weeks. First, the film was slapped with an “R-rating” from the Motion Picture Association of America (MPAA) leading to a very public battle with the film’s distributor, The Weinstein Company. Then the celebrity-driven “Anti-Bully Twitter Tuesday” on March […]

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Developing Video Games that Save the World

GamesforChange_Logo

Whoever said video games were a waste of time — ahem, parents — were seriously mistaken. More and more users are getting hooked on “social impact gaming,” or video games that bring humanitarian efforts and international causes like global food security or the Darfur crisis to your fingertips. We asked Asi Burak, Co-President of Games […]

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The Rise in Slacktivism [Infographic]

A month after the release of its viral video “Kony 2012,” Invisible Children released a second film last week to respond to criticism of its campaign, and to rally people to take new action against Ugandan warlord Joseph Kony. Aside from magnifying the issue, the video has inevitably propelled more discussion and debate around the rise […]

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Online Fundraising and Advocacy on the Rise, 2011 Nonprofit Study Reports

social-media-icons

Online fundraising revenue and advocacy response rates grew in 2011, according to a new nonprofit study, with more users donating and advocating for their nonprofit causes on social media platforms than ever before. The 2012 eNonprofit Benchmarks Study was published by M+R Strategic Services, a fundraising consulting company, and the Nonprofit Technology Network. There are […]

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Clinton Global Initiative Taps into a New Generation for Social Good

cgiu-2012

“Young people have a greater ability to enact change than ever before,” said President Bill Clinton at his fifth annual Clinton Global Initiative University (CGI U) meeting in Washington, D.C. this past weekend. “CGI U is a global network for young people seeking to use the resources at their disposal to make a difference in […]

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Genocide: by the Numbers [Infographic]

April is Genocide Prevention Month. In the aftermath of the Holocaust, the international community vowed to “Never Again” allow such violence be repeated. Unfortunately, however, the world has witnessed similar acts of genocide and crimes against humanity since World War II. The infographic below is meant to present some numbers and facts behind these modern-day […]

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