Nine months ago, DC resident and nutrition advocate Kristen McCarron began volunteering at the Walker Jones Elementary School, teaching young students the importance of growing foods, proper nutrition and healthy lifestyles. With the help of the school staff, McCarron developed an interactive nutrition curriculum, empowering students to grow, cook and live healthy. But this local social […]
More and more nonprofits — both large and small — have begun to incorporate Facebook into their fundraising strategy. But is this new fundraising tactic yielding results? In a recent study published by NTEN, Common Knowledge and Blackbaud, the average cost of a Facebook “like” for nonprofits is $3.50, while the average value of a […]
Two days ago, California-based Shane Bitney Crone released a tribute YouTube video marketing the one-year anniversary of his boyfriend’s untimely death. “It Could Happen To You” provides a beautiful memorial and devastating testimony of the lack of rights offered to same-sex couples. First, stop what you are doing and watch it. So is this […]
Yesterday, the World Health Organization released Born too Soon: The Global Action Report on Preterm Birth. The report contains the first-ever estimates of preterm birth rates by country, and was published in collaboration with The March of Dimes Foundation, The Partnership for Maternal, Newborn & Child Health, and Save the Children, and represents almost 50 […]
Crowdsourcing plays a vital role in helping companies raise awareness and drive public engagement in charitable giving. By putting consumers in the driver’s seat, companies can rally mass audiences to help solve a problem, either through competition or collaboration. Pepsi Refresh and Chase Community Giving, for example, were two innovative campaigns that helped pave the […]
