In our previous post, we shared with you our definition of using social media for social good. To refresh your memory, we suggested that it is:
creating a positive societal impact using the vehicle of social media. Facebook, Twitter, blogs, Pinterest – all of these tools can be employed to advocate, educate or fundraise for a cause.
Now look at that definition again.
The most important part is the last few fords: “to advocate, educate or fundraise for a cause.” 
Whether soliciting donations, asking users to sign a petition, or simply educating to change public behavior, nonprofits are using social media primarily for at least one of these three reasons. In fact, there has been a growing trend for the integration of all three in an organization’s social media strategy.
This week, as part of our Back to School Yourself in Social Good series, we will be taking a look at the basics, strategies and trends in online fundraising, advocacy and education.
What do you think? Are there other objectives or drivers for using social media for social good?
The “Back to School Yourself in Social Good” series will share the basics, the strategies, the experts and – yes — even homework, on how you can better use social media for social good. We’ll be covering topics like cause marketing, corporate responsibility and leading trends in online fundraising.
