This past week, advertising agency DDB New York released a video showcasing ordinary Haitians filmed in their everyday surroundings as they recite quotes from trivial memes and tweets of #FirstWorldProblems.
“I hate it when I tell them no pickles and they still give me pickles,” says one Haitian child; or “when I have to write my maid a check, and forget her last name,” says another.
The video – created in support of the Haitian charity “WATERisLIFE” – aims to remind us that these #FirstWorldProblems are not real problems. Though meant in jest, tweets about #FirstWorldProblems – such as having to get up to change the TV channel or a phone charger that won’t reach the bed —reveal a lack of sensitivity or awareness about serious social and health concerns and the ways that social media users can help alleviate real problems.
What do you think of the video? Is it effective?