Wowza! It’s 2K13! It feels like just yesterday it was 2012. Well, I guess that’s because it was. But regardless, 2012 was a big year for Armchair Advocates. It has been a pleasure sharing, collaborating, learning, discussing, debating and inspiring the use of “social media for social good” over these past 365 days.
But in case you’ve missed anything, below we share with you our top 10 must-read posts from this past year.
50 Tweeters of #SocialGood You Have to Follow — It’s time to learn from the best. Here we have compiled our list of 50 top Tweeters in social good, cause marketing, corporate responsibility and nonprofit technology.
Armchair Advocates’ Favorite Things in 2012 — Channeling our inner-Oprah, we’ve come up with our awe-inspiring list of favorite things in social good. It’s not an exhaustive list, but these 12 innovations are changing the face of “doing good” and are definitely worth checking out.
An Armchair Advocate’s Guide to: 24 Hours of Giving [Infographic] — Every day we are surrounded by opportunities to give. Despite our packed schedules and shorter attention spans, there is no act too big or too small. Fortunately, the web is making it a little bit easier. We have the power at our fingertips; we just have to make the time to give back. Here we present our latest infographic: An Armchair Advocate’s Guide to 24 Hours of Giving. We hope you find it a helpful reminder to use your time, treasures and technology for social good each day.
A Mission worth Tweeting? — In an age of 140 characters and increasingly distracted consumers, how do companies and nonprofits create mission statements that can have real impact?
20 Must-Follow Celebrities Using Twitter for Social Good — If there is anything Hollywood has taught us, it’s that “with great power comes great responsibility.” Okay, maybe that was Spiderman. But regardless, in the Twitterverse we can’t deny the power of a celebrity voice on social media. Fortunately, there are a number of A-Listers who are wielding their Twitter influence for social good, advocating on behalf of causes like clean water, the environment and equality.
When #FirstWorldProblems Are Put Into Perspective — Advertising agency DDB New York released a video showcasing ordinary Haitians filmed in their everyday surroundings as they recite quotes from trivial memes and tweets of #FirstWorldProblems. The video – created in support of the Haitian charity “WATERisLIFE” – aims to remind us that these #FirstWorldProblems are not real problems.
10 Ways to “Make it Viral” — In an effort to determine what makes one cause ‘go viral’ over another, I spent the weekend researching viral campaigns. I discovered—as I’m sure many of you have—there is no one factor that makes social shares and chatter skyrocket overnight. I did, however, notice a pattern in the ways in which viral causes come to be. The next time your boss tells you to, “Make it viral!” keep these 10 lessons in mind. By Allison McGuire
Why Millennials Matter [for Social Good] — While millennials might not be the CEOs of million-dollar companies or even heads of state, this generation is arguably one of the most influential in today’s interconnected age.
30 #SocialGood Blogs You Have to Follow — These blogs discuss an array of topics including cause marketing, nonprofit communications, fundraising and corporate social responsibility, among others.
What Every Nonprofit Can Learn from ‘Gangnam Style’ — There is no denying the power of social media to propel the ever-viral “Gangnam Style” into international stardom. Despite its comedic mission, there are a few lessons every nonprofit and social-do-gooder can take away from this K-pop sensation. In fact, it’s about time social good goes a little “Gangnam Style.”
The Rise of Crowdsourcing Fatigue? — Crowdsourcing plays a vital role in helping companies raise awareness and drive public engagement in charitable giving. By putting consumers in the driver’s seat, companies can rally mass audiences to help solve a problem, either through competition or collaboration. However, these “vote for me” campaigns have become all too common. What was once a novel concept has flooded our Facebook pages and Twitter feeds. Is crowdsourcing at risk of fatigue?