Blackbaud this week released their “Charitable Giving Report,” an analysis of trends from nearly $8 billion in fundraising revenue from 2012. It is a one of several must-read reports published each year in the field of philanthropy. Here are some key findings:
1. Overall giving continued its slow recovery and grew approximately 2% in 2012.
2. Online giving grew by about 11% in 2012 compared to 2011.
3. Online fundraising was 7% of all giving in 2012, an increase from 2011.
4. Small nonprofits had the greatest increase in overall fundraising in 2012 while medium-sized organizations led online.
5. Giving throughout 2012 hovered on flat, and Superstorm Sandy relief efforts helped boost year-end fundraising.
What do you think? For the full report, visit here.
Blackbaud definitely provides insightful information in their 2012 Charitable Giving Report. As an example online is definitely an area that will continue to grow as more and more nonprofit see the value and learn how to engage and raise money effectively through this channel. We also provided some highlights on this report: http://www.miratelinc.com/blog/overall-nonprofit-fundraising-results-flat-in-2012-according-to-latest-report/