All generations are not created equal. Are you optimizing your outreach and fundraising to connect with each group? The Next Generation of American Giving study (created by Blackbaud) reveals multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures.
A few takeaways:
- Boomers contribute 43% of all giving. Are you neglecting this lucrative generation in your efforts to woo hot-topic millennials?
- It’s time to lay to rest the generalization that digital is for young people only. All generations value a mix of online and offline communications and giving channels.
- When it comes to volunteering, Gen Y talks the talk while Matures walk the walk. How do you get your younger supporters out from behind social media to actually take action?
- Crowdfunding and peer-to-peer fundraising are gaining traction, largely with Generations X and Y. But organizations better be prepared to demonstrate the impact of gifts from these younger generations.