Guest post by Emma Klues
My latest philanthropic online find is The DoNation. It is so void of any tie to money that it took me quite a bit of digging and frantic searching to accept that fact. Even with its tagline “donate by doing” and its video explanation explicitly saying it has nothing to do with cash, I kept looking. (Is that very American of me to not trust something as altruistic at first sight?)
The DoNation’s bottom-line: to reduce CO2. There are many ways for you to interact with the site, including:
- You can set up a challenge in lieu of gifts for your wedding or birthday;
- You can set up a challenge for your school or workplace;
- You can pledge your support to someone’s challenge by contributing a record of your own actions (not money) like riding your bike, etc.
At the end of the day, the motivation is purely altruistic. Although you may get caught up in the peer pressure or competition of reaching a goal, the reward at the end is the announcement of how much CO2 you saved, plain and simple. It’s all on the honor system and The DoNation can send you updates if you’d like to help you along to your goal.
Seemingly funded by donors or other grants, this model for a nonprofit is interesting. They are tapping into the community and connectivity that can be a powerful aspect in a movement, but the end goal is a pure philanthropic feeling.
Do you think this can catch on in a major way? If so, why? If not, what would make it do so? Do people need rewards or money or something tangible to be involved to buy into the legitimacy of a concept? We’d love to hear from you!