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20 Awe-Inspiring MOMents from Mom+Social

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Thousands of the brightest and most passionate people working to improve child, maternal, and reproductive health gathered today at the 92YTribeca in New York City to share ideas, raise awareness, and inspire action around motherhood and social media.  Check out our favorite 20 quotes from Mom+Social … tweetable of course.   “It is, for me, […]

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Motherhood Takes the Stage (and the Web) with Mom+Social

MomPlusSocial

Mom+Social is a special, one-day global summit focused on motherhood and the role of social media,  technology, and philanthropy to improve the health  of moms and children everywhere. Hundreds of the brightest and most passionate people working to improve child, maternal, and reproductive health will gather on May 8, 2013 at the 92YTribeca in New […]

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The Upside to a Cult of Personality

Livestrong

Guest post by Tara Greco Celebrities and athletes often get more ink, airtime and bandwidth in the media that they deserve. Some people use that power for good (see Bono, Dikembe Mutombo), and some spend that capital on frivolous matters. Many are conditioned to draw attention to themselves, their projects and their teams—it’s part of […]

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10 Ways to “Make it Viral”

Social-Media-Crowdfunding

By Allison McGuire In an effort to determine what makes one cause ‘go viral’ over another, I spent the weekend researching viral campaigns. I discovered—as I’m sure many of you have—there is no one factor that makes social shares and chatter skyrocket overnight. I did, however, notice a pattern in the ways in which viral causes […]

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Gallery

20 Must-Follow Celebrities Using Twitter for Social Good

LGBT ∙ Animal Rights

This gallery contains 20 photos.

If there is anything Hollywood has taught us, it’s that “with great power comes great responsibility.” Okay, maybe that was Spiderman. But regardless, in the Twitterverse we can’t deny the power of a celebrity voice on social media. Fortunately, there are a number of A-Listers who are wielding their Twitter influence for social good, advocating on behalf […]

What Every Nonprofit Can Learn from ‘Gangnam Style’

Gangnam Style2

“Gangnam Style” – a global phenomenon. If you haven’t seen or heard of it, take a moment to watch this music video from Korean K-pop rapper PSY. It’s catchy. It’s fun. And frankly, it’s a little odd. But there is no denying the power of social media to propel this viral video into international stardom. […]

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5 Reasons to be GIDDY about the Social Good Summit

SocialGoodBadge

Let’s face it, we’re giddy … Giddy for all the social goodness that is about to hit New York City (and around the world) next week at the Social Good Summit (September 22-24); Giddy to discuss BIG IDEAS with a dynamic group of bloggers, press, celebrities, world leaders, youth, CEO’s, non-profits and everyday citizens; And […]

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Shark Week, Yao Ming, an Addictive Online Video Game and…Social Good?

SharkANDSocialGood

Q: What could Discovery Channel’s Shark Week, Chinese basketball giant Yao Ming, and the addictive “Shark Dash” online video game possibly have in common? A: Shark fin soup. Lost? Probably. But that’s okay. Let me explain. In yet again another fantastic example of “random bed-fellows” coming together to benefit “social good,” these three iconic brands […]

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3 Cause Marketing Lessons from ‘Bully’ Movie

BullyMovie

The recently released anti-bully documentary Bully has conjured up much attention and publicity over the past few weeks. First, the film was slapped with an “R-rating” from the Motion Picture Association of America (MPAA) leading to a very public battle with the film’s distributor, The Weinstein Company. Then the celebrity-driven “Anti-Bully Twitter Tuesday” on March […]

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3 Funniest Celebrity Videos for Social Good

Kristin Wiig_SocialGood

Celebrity comedic power – if used correctly – can yield great viral power.  With the right campaign, famed comedians can help spotlight philanthropy without falling into a Sarah McLachlan-style appeal. Below check out the top three celebrity viral videos created for social good. 1. Saturday Night Live’s Kristen Wiig combines awkwardness, hilarity and global warming to spotlight […]

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