Guest post by Tara Greco Spring is here, which means, “change of season.” In my house that’s code for “time to shop.” And for this change of season, I’m shopping AND shwopping. British retailer Marks & Spencer (M&S) debuted its shwopping program in April 2012 and it’s really caught on in the UK. If you’re […]
Guest post by Catchafire’s Hayley Samuelson . Catchafire is an innovative social enterprise working hard to create a more efficient and effective social good sector and a world where it is commonplace to serve for the greater good. We believe that by providing meaningful pro bono experiences for both skilled professionals and the organizations with whom they […]
At first glance, it might only appear to be a typical popular restaurant/bar in the U Street Corridor of Washington, DC (who’s complaining about that, right?). But look again. The walls are flanked with paintings created by artists from a local nonprofit that honor heroic social innovators like Sojourner Truth and Harvey Milk created. The tables are made from naturally fallen […]
By Allison McGuire As I’m relatively new to the CSR sphere, I sporadically come across foreign terms and concepts. One of the more recent ones I’ve learned is ‘brand citizenship’—something that sounded strange on its face, as I didn’t understand how a brand can exhibit human characteristics. If you work on or are interested in corporate responsibility, marketing, and/or branding, this […]
by Thea Joselow I recently embarked on a “slash and burn” unsubscribe campaign. My inbox was too hectic to be useful, my phone was buzzing with new message alerts too often for me to concentrate on my actual work. On a good day, my attention span is nothing to brag about (hugs, Social Media! I […]
For over a decade, it has been the most anticipated holiday event on TV. The gifts, the surprises – and more importantly – the reactions from the audience have made Oprah’s Favorite Things a must-see. From appliances to books, exotic trips to new looks, each year the Queen of Media shares some of her faves. […]
By Allison McGuire In an effort to determine what makes one cause ‘go viral’ over another, I spent the weekend researching viral campaigns. I discovered—as I’m sure many of you have—there is no one factor that makes social shares and chatter skyrocket overnight. I did, however, notice a pattern in the ways in which viral causes […]
This past week, advertising agency DDB New York released a video showcasing ordinary Haitians filmed in their everyday surroundings as they recite quotes from trivial memes and tweets of #FirstWorldProblems. “I hate it when I tell them no pickles and they still give me pickles,” says one Haitian child; or “when I have to write […]
It’s Pinktober! You know, that time of year where there is pink E.V.E.R.Y.W.H.E.R.E – pink shampoo, pink referee uniforms, pink buildings – you can’t miss it. Of course, this is all done in the name of social good. Each year, Pinktober rallies millions across the globe to fundraise, educate and advocate around Breast Cancer Awareness. […]
3 Social Good Marketing Lessons from the Travel Company’s New “Find Yours” Video As part of its “Find Yours” campaign, Expedia.com this week introduced a video, titled “Find Your Understanding,” that follows a father’s journey, both literal and figurative, as he deals with conflicting emotions relative to his lesbian daughter’s same-sex marriage. This emotional and beautifully-constructed […]
