by Thea Joselow I recently embarked on a “slash and burn” unsubscribe campaign. My inbox was too hectic to be useful, my phone was buzzing with new message alerts too often for me to concentrate on my actual work. On a good day, my attention span is nothing to brag about (hugs, Social Media! I […]
Post by Austin Holt, Contributing Author Giving has never been ‘out of style,’ per se. People have always heralded the benefits of small-scale philanthropy: that warm feeling you get when someone really appreciates a gift you got them; a day of your life spent volunteering at a soup kitchen; texting to donate a few bucks […]
This past week, advertising agency DDB New York released a video showcasing ordinary Haitians filmed in their everyday surroundings as they recite quotes from trivial memes and tweets of #FirstWorldProblems. “I hate it when I tell them no pickles and they still give me pickles,” says one Haitian child; or “when I have to write […]
It’s Pinktober! You know, that time of year where there is pink E.V.E.R.Y.W.H.E.R.E – pink shampoo, pink referee uniforms, pink buildings – you can’t miss it. Of course, this is all done in the name of social good. Each year, Pinktober rallies millions across the globe to fundraise, educate and advocate around Breast Cancer Awareness. […]
3 Social Good Marketing Lessons from the Travel Company’s New “Find Yours” Video As part of its “Find Yours” campaign, Expedia.com this week introduced a video, titled “Find Your Understanding,” that follows a father’s journey, both literal and figurative, as he deals with conflicting emotions relative to his lesbian daughter’s same-sex marriage. This emotional and beautifully-constructed […]
Yes, I am making a prediction. I suppose it’s a bold move. But ever since I woke up this morning to what is finally “autumn in the air,” I’ve been feeling bold. #HeyStJude is about to go viral. Wait, what am I talking about? Earlier today, St. Jude Children’s Research Hospital released a new video […]
Groundbreaking Digital Collaboration for Social Good Asks People on Donate Their Voices, Take Actions to Improve the World, and Win One-of-a-Kind Experiences and Prizes They say doing good is its own reward, but sometimes it’s nice to get a little something extra for your passion and activism. Today at the Social Good Summit, the United […]
Check out below our list of 30 must-read blogs covering trends and tips for using social media for social good. These blogs discuss an array of topics including cause marketing, nonprofit communications, fundraising and corporate social responsibility, among others. Please note that this is not an exhaustive list – but hopefully will put you in […]
How can we go back-to-school in all things social good without equipping ourselves with the right mentors and teachers? It’s time to learn from the best. Below we have compiled our list of 50 top Tweeters in social good, cause marketing, corporate responsibility and nonprofit technology. This is not an exhaustive list. There are so […]
What’s “crowd-sourcing”? Where did the term “shared value” come from? What on earth is an “Armchair Advocate”? It’s the first day of class and we are going back to the basics. It’s time to bust open that composition notebook and jot down a few must-have definitions for using social media for social good. Whether you’re […]
