In our previous post, we shared with you our definition of using social media for social good. To refresh your memory, we suggested that it is: creating a positive societal impact using the vehicle of social media. Facebook, Twitter, blogs, Pinterest – all of these tools can be employed to advocate, educate or fundraise for […]
Yesterday, the World Health Organization released Born too Soon: The Global Action Report on Preterm Birth. The report contains the first-ever estimates of preterm birth rates by country, and was published in collaboration with The March of Dimes Foundation, The Partnership for Maternal, Newborn & Child Health, and Save the Children, and represents almost 50 […]
It started with Facebook Doppelganger Week. Two years ago, millions of Facebook users changed their profile pictures to images of their self-proclaimed celebrity “look-a-likes.” While some folks were a little more “generous” with their celeb-identity than others – ahem, we are not all George Clooneys or Angelina Jolies – the viral campaign was highly successful. […]
Online fundraising revenue and advocacy response rates grew in 2011, according to a new nonprofit study, with more users donating and advocating for their nonprofit causes on social media platforms than ever before. The 2012 eNonprofit Benchmarks Study was published by M+R Strategic Services, a fundraising consulting company, and the Nonprofit Technology Network. There are […]
Slacktivism:: (noun) describes “feel-good” measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. In today’s digital age, we are in no shortage of e-advocacy campaigns soliciting users to sign online petitions to advocate for a cause. This trend […]
