Up until 24 hours ago, I thought “Sandy” was only one of two things: the heroin in the production of Grease, or the way I like my beaches. But alas, we have one more meaning to add to the list. Hurricane Sandy promises to be what many newscasters have termed “The Perfect Storm” for folks […]
This past weekend, we had the privilege to attend the Clinton Global Initiative (CGI) Annual Meeting, a pinnacle social good event that gathers leaders in business, government and civil society to address some of the world’s most pressing issues. Every year, one of the most amazing things to watch is the diversity of partners making […]
In the morning of March 11, 2011, an 8.9-magnitude earthquake – one of the largest in recorded history — hit the east coast of Japan, triggering a mammoth tsunami that crashed into the country’s coastline. Within just moments, houses, cars and people were quickly swept away. Just as quickly as the sea rose to produce […]
More and more nonprofits — both large and small — have begun to incorporate Facebook into their fundraising strategy. But is this new fundraising tactic yielding results? In a recent study published by NTEN, Common Knowledge and Blackbaud, the average cost of a Facebook “like” for nonprofits is $3.50, while the average value of a […]
It started with Facebook Doppelganger Week. Two years ago, millions of Facebook users changed their profile pictures to images of their self-proclaimed celebrity “look-a-likes.” While some folks were a little more “generous” with their celeb-identity than others – ahem, we are not all George Clooneys or Angelina Jolies – the viral campaign was highly successful. […]
Online fundraising revenue and advocacy response rates grew in 2011, according to a new nonprofit study, with more users donating and advocating for their nonprofit causes on social media platforms than ever before. The 2012 eNonprofit Benchmarks Study was published by M+R Strategic Services, a fundraising consulting company, and the Nonprofit Technology Network. There are […]
Bone Marrow Charity Turns Your Facebook Profile into Personalized Infographic:: You are unique. And so are bone marrow matches. That is what bone marrow charity Be The Match is promoting with the launch of their new interactive website, My Social Strand. The site pulls your Facebook information, asks a few questions and churns out an […]
Creating a company mission statement that matters in the digital age:: “This is your life. Do what you love, and do it often,” reads the iconic 15-sentence statement of Holstee, an eco-friendly apparel company. “Life is short. Live your dream and share your passion.” This “Holstee Manifesto” – originally created simply to define the culture […]
We see it all the time on Facebook and Twitter — hashtags and posts calling followers to #SaveDarfur or #StopBullying or #EndPoverty. But how effective is social media for creating social change? Is it activism? Or Just another form of “slacktivism?” And how do we manage to move people from armchair to action to really […]
As you have probably seen plastered all over the news this past week, the Susan G. Komen for the Cure received significant amounts of political pressure and – more impressively – immense amounts of social media backlash in reaction to their decision to defund their grants to Planned Parenthood. Regardless of your take on their decision, […]
