By Allison McGuire In an effort to determine what makes one cause ‘go viral’ over another, I spent the weekend researching viral campaigns. I discovered—as I’m sure many of you have—there is no one factor that makes social shares and chatter skyrocket overnight. I did, however, notice a pattern in the ways in which viral causes […]
It’s Pinktober! You know, that time of year where there is pink E.V.E.R.Y.W.H.E.R.E – pink shampoo, pink referee uniforms, pink buildings – you can’t miss it. Of course, this is all done in the name of social good. Each year, Pinktober rallies millions across the globe to fundraise, educate and advocate around Breast Cancer Awareness. […]
Check out below our list of 30 must-read blogs covering trends and tips for using social media for social good. These blogs discuss an array of topics including cause marketing, nonprofit communications, fundraising and corporate social responsibility, among others. Please note that this is not an exhaustive list – but hopefully will put you in […]
In today’s digital age, we are in no shortage of e-advocacy campaigns soliciting users to sign online petitions or to advocate for a cause. As one of our three tenets for using the web for social good, advocacy is a concept that has taken on a whole new meaning with the rise of social media. […]
Our last post examined the numbers behind online fundraising. While we learned that less than 10% of all fundraising in the U.S. happens online – that doesn’t mean this trend is going way! More and more companies, nonprofits and individuals are investing in online giving than ever before. So now, it’s time to dust off […]
In our previous post, we shared with you our definition of using social media for social good. To refresh your memory, we suggested that it is: creating a positive societal impact using the vehicle of social media. Facebook, Twitter, blogs, Pinterest – all of these tools can be employed to advocate, educate or fundraise for […]
I hate to say it, but summer is quickly coming to an end. You may not realize it with such record heat, but it’s about that time to sharpen your pencils, dust off those textbooks, and head back to school. As a result, this week we are introducing “Back to School Yourself in Social Good” […]
Online fundraising revenue and advocacy response rates grew in 2011, according to a new nonprofit study, with more users donating and advocating for their nonprofit causes on social media platforms than ever before. The 2012 eNonprofit Benchmarks Study was published by M+R Strategic Services, a fundraising consulting company, and the Nonprofit Technology Network. There are […]
