“It was a year of breakthroughs, adversity, accomplishments. And the web shared all of it,” says Jean-Louis Nguyen, creator of the recent viral video “2012: What Brought Us Together.” The six-minute video tugs on emotions as it showcases memorable moments from this past year. “From the highest sky-dive to the fastest running man, a first […]
By Allison McGuire In an effort to determine what makes one cause ‘go viral’ over another, I spent the weekend researching viral campaigns. I discovered—as I’m sure many of you have—there is no one factor that makes social shares and chatter skyrocket overnight. I did, however, notice a pattern in the ways in which viral causes […]
This past week, advertising agency DDB New York released a video showcasing ordinary Haitians filmed in their everyday surroundings as they recite quotes from trivial memes and tweets of #FirstWorldProblems. “I hate it when I tell them no pickles and they still give me pickles,” says one Haitian child; or “when I have to write […]
“Gangnam Style” – a global phenomenon. If you haven’t seen or heard of it, take a moment to watch this music video from Korean K-pop rapper PSY. It’s catchy. It’s fun. And frankly, it’s a little odd. But there is no denying the power of social media to propel this viral video into international stardom. […]
3 Social Good Marketing Lessons from the Travel Company’s New “Find Yours” Video As part of its “Find Yours” campaign, Expedia.com this week introduced a video, titled “Find Your Understanding,” that follows a father’s journey, both literal and figurative, as he deals with conflicting emotions relative to his lesbian daughter’s same-sex marriage. This emotional and beautifully-constructed […]
Yes, I am making a prediction. I suppose it’s a bold move. But ever since I woke up this morning to what is finally “autumn in the air,” I’ve been feeling bold. #HeyStJude is about to go viral. Wait, what am I talking about? Earlier today, St. Jude Children’s Research Hospital released a new video […]
A flash mob – as defined by our friends at Wikipedia – is “a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, and then quickly disperse.” YouTube and other social media platforms have significantly amplified the power of these not-so-improved improvisations by […]
Two days ago, California-based Shane Bitney Crone released a tribute YouTube video marketing the one-year anniversary of his boyfriend’s untimely death. “It Could Happen To You” provides a beautiful memorial and devastating testimony of the lack of rights offered to same-sex couples. First, stop what you are doing and watch it. So is this […]
‘Triple bottom line.’ ‘Impact investing.’ ‘Sustainability.’ Regardless which buzzwords you prefer, the notion of companies investing in practices that are both good for business and society has certainly gained traction over the past few years. Michael Porter’s concept of “Shared Value” is no exception, emphasizing that profit-making from social good is not just a possibility, […]
