More and more nonprofits — both large and small — have begun to incorporate Facebook into their fundraising strategy. But is this new fundraising tactic yielding results? In a recent study published by NTEN, Common Knowledge and Blackbaud, the average cost of a Facebook “like” for nonprofits is $3.50, while the average value of a [...]
Two days ago, California-based Shane Bitney Crone released a tribute YouTube video marketing the one-year anniversary of his boyfriend’s untimely death. “It Could Happen To You” provides a beautiful memorial and devastating testimony of the lack of rights offered to same-sex couples. First, stop what you are doing and watch it. So is this [...]
Yesterday, the World Health Organization released Born too Soon: The Global Action Report on Preterm Birth. The report contains the first-ever estimates of preterm birth rates by country, and was published in collaboration with The March of Dimes Foundation, The Partnership for Maternal, Newborn & Child Health, and Save the Children, and represents almost 50 [...]
Crowdsourcing plays a vital role in helping companies raise awareness and drive public engagement in charitable giving. By putting consumers in the driver’s seat, companies can rally mass audiences to help solve a problem, either through competition or collaboration. Pepsi Refresh and Chase Community Giving, for example, were two innovative campaigns that helped pave the [...]
Today (April 26) marks the launch of the United Nations Foundation’s Shot@Life campaign. Shot@Life is a national movement to educate, connect and empower Americans to champion vaccines for children in developing countries. The campaign focuses on universal childhood moments to mobilize Americans, especially moms, to support vaccines and give all children access to important childhood [...]
It started with Facebook Doppelganger Week. Two years ago, millions of Facebook users changed their profile pictures to images of their self-proclaimed celebrity “look-a-likes.” While some folks were a little more “generous” with their celeb-identity than others – ahem, we are not all George Clooneys or Angelina Jolies – the viral campaign was highly successful. [...]
There has been significant social media traffic this weekend in honor of Earth Day. From blog posts to tweets to infographics, millions of users have shared success stories and upcoming challenges to be more sustainable and environmentally-conscience. Below are 5 share-worthy blog posts that will give you fresh ideas on using social media to “Mobilize [...]
Two weeks ago, I caught myself daydreaming. Okay, it happens a lot. But this particular time, the PowerBall topped $640 million, I had just purchased ten bucks worth of lotto tickets, and I zoned out for 20 minutes in the shower dreaming of what I’d do if I won. I’ll admit, this did include me [...]
The recently released anti-bully documentary Bully has conjured up much attention and publicity over the past few weeks. First, the film was slapped with an “R-rating” from the Motion Picture Association of America (MPAA) leading to a very public battle with the film’s distributor, The Weinstein Company. Then the celebrity-driven “Anti-Bully Twitter Tuesday” on March [...]
Whoever said video games were a waste of time — ahem, parents — were seriously mistaken. More and more users are getting hooked on “social impact gaming,” or video games that bring humanitarian efforts and international causes like global food security or the Darfur crisis to your fingertips. We asked Asi Burak, Co-President of Games [...]
